Client: Resolute Joy Investments
I was contracted to create a logo for RJI- a housing investment group with a unique mission: to fully fund and send one missionary with each house that's flipped. Their slogan is "flip one - send one".
I selected complementary colors of dark blue and orange. The color blue symbolizes the sky and sea (missionary boat). Which is also often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence (resolute), intelligence, faith, truth, and heaven. Dark blue represents knowledge, power, integrity, and seriousness.
The orange color: combines the energy of red and the happiness of yellow. It is associated with (joy). Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, and encouragement.
The letters r & j are seen quickly and the "i" folds into the "j" as well, so all 3 initials appear and are enveloped/"investing" inside one-another (again recalling the business name).
The idea of a building/house is easily seen extending from the "r", and more subtly the curve of a sail or frame of a missionary boat is in the "j"'s curvature at the flipped opposite end.
The most important inclusion, is the unique "r" shape (also used as the dot of the letter "i") that aligns to conceptually symbolize/look like a "person" that you "are "sending out" / as missionaries— after you "flip one" (house) / "send one" (missionary).
I choose to use a circular shaped frame which represents the world that they are sending missionaries out into and the wide reach the business will have.